Benefit Gala Tutorial | Mobile Bidding

Benefit Gala Tutorial | Mobile Bidding

November 8, 2019 2 By Luis Garrison


Hello my Fabulous Fundraisers! I’m your host Kelly Russell, and welcome
to Artisan Auctions! Mobile bidding is all the rage these days,
so I’ve got two dealbreakers, two opportunities, and two reminders about how
to do mobile bidding right! First, let’s talk about two Dealbreakers where
mobile bidding should definitely be skipped. Dealbreaker #1 Are your attendees comfortable
using smartphones? For an event with attendees who don’t like
technology, mobile bidding is a hard pass. If you think most of your attendees will find
mobile bidding confusing, you could be asking for trouble unless you can also host a concierge
service for placing bids which is offered by many mobile bidding companies. And if you have a crowd who is super comfortable
with technology, they will LOVE THIS so long as you have… bandwidth. Dealbreaker #2 Will you have a mobile network
with bandwidth to support everyone’s mobile devices? You may want to consider hosting your own
mobile network that is independent from your venue and only accessible to your guests. There is no faster way to honk off a bunch
of millennials than with wimpy wifi. If you decide that your audience is good enough
with technology, then mobile bidding opens up two exciting opportunities to raise more
money. Opportunity #1 You can use phone notifications
and text announcements to engage your crowd, by messaging attendees directly during the
event. Love Wine? Don’t miss our Wall of Wine where you could
take home a bottle valued up to $250! Just don’t forget that any messages you
send MUST be carefully crafted and scheduled PRIOR TO YOUR EVENT, so they coordinate with
any other announcements made by your silent auction announcer or your auctioneer. And don’t go overboard with this. One message every 15 minutes works great. Opportunity #2 You can send out items for
your guests to bid on BEFORE the event. Why not start ONLINE bidding days before your
event? If someone can’t make it the day of or better
yet, you’re SOLD OUT, you can open up bidding to folks who couldn’t attend. More bidders make for a much healthier bottom
line. Attendees who like to party hardy can set
maximum bids on all the items they want, and then just sit back and enjoy their cocktail. If they get outbid at some point, the mobile
bidding software will alert them so they can reconsider. Without having to run around checking bids,
everyone can relax and mingle. Now for two quick reminders. Reminder #1 Be prepared for everyone to be
staring at their phones. When they’re checking their bids, it can
lead to a rabbit hole of social media, text messages, etc. So use that to your advantage with hashtags
to keep them engaged and put your organization in the social media spotlight. hashtag LetsGoRaiseSomeMoney Reminder #2 Charging stations are a must. The last thing you want is your guests running
out of juice, so set up charging stations with every kind of charger available. And don’t be intimidated, just call your
favorite IT provider for assistance. Our clients have seen a lot of success with
mobile bidding, but bear in mind that it is best served in the silent auction ONLY. More on that in a later video. So what do you think about mobile bidding? If you found this video helpful, be sure to
give it a thumbs up and subscribe to Artisan Auctions for more quick tips on how to maximize
revenue at your next benefit auction. See you next time!