Google Ads Smart Bidding

Google Ads Smart Bidding

January 16, 2020 3 By Luis Garrison


When you’re using Google Ads, it can get
difficult and time-consuming to manual bid for the ad auction. This is where Google Ads
Smart Bidding comes in. Machine learning is used to analyse and set the best possible
bids. Hello, I’m Uzair and thanks for joining
in. To be successful, you need a Google Ads bidding
strategy and a little input to help you. Here’s how to do it in three steps. 1. Selecting The Right Strategy To start with, you need to choose the best
Google Ads bidding strategy for your goals. Do you want to increase your conversions?
Decrease your cost per acquisition (CPA)? Get a certain return on ad spend (ROAS)? When
you’ve chosen your goal, you can choose a suitable strategy to help you achieve that,
and begin. 2. Waiting Next, you need to wait it out. This is where
the learning period comes in. It can take a week for the Smart bidding algorithm. But
not only that, the conversion delay or time between the click and the conversion, is important
too. After a week, you may want to wait a week
or two more for the algorithm to gather data, you can then wait the additional conversion
delay period after that, to begin your analysis. 3. Continuing To Optimize Now, you can start to get a lot more strategic
about how your optimize your google ads bidding strategy. Here, you can make adjustments to
the creative you’re using, work on your landing page, or even improve your mobile
shopping experience for users to enhance your results, all of which help the bidding algorithm
to perform better. I hope you enjoyed this video. Please feel
free to share, like, comment & subscribe. Thanks for watching, bye for now.