Sales Funnels For Real Estate Agents – Things You Need To Know About The Process

Sales Funnels For Real Estate Agents – Things You Need To Know About The Process

October 10, 2019 1 By Luis Garrison


hey hey it’s Stacia Kennedy and welcome
to the live stream if you’re watching this live hashtag live you’re watching
the replay of course hashtag replay in this video I want to
share with you how sales funnels works what is a sales funnel
what are sales funnels for real estate agents how does that work and usually it
sounds like a sales funnel is for information products or other types of
products well my name is Stacey Kennedy and I am going to answer those questions
in this video right now I’ve been working with real estate agents
investors professionals entrepreneurs for over ten years and I’m very excited
to share with you this topic sales funnels for real estate agents so what
is it basically a sales funnel is basically if you think of a funnel at
the very top has all of your top you know potential prospects and as they go
through your sales funnel they are being the narrow it gets this basically means
that the further down in the funnel that they go you are giving them offers
you’re providing them maybe a freebie offer in exchange for a console call and
not everyone is going to take on that offer and when someone takes on that
offer by entering their name and email address in exchange for your maybe your
checklist your free PDF or a video explaining why you are the best real
estate agent or why this area whatever they’re you know opting in for that
offer the further down that they go into that sales process and eventually
calling you it’s basically just a process it’s it’s nothing derogatory a
lot of people maybe you know you feel like people have just done marketing
wrong and they hear that that word sales funnels and they just either don’t
understand what that is or they just don’t they think that it’s a negative
thing but it’s not it’s basically just a sales process now for real estate agents
I highly recommend that you get one or you know create an automated process to
send people because a lot of a lot of the agents I work with they don’t even
have a website you don’t have anything to capture their leads maybe they have a
website that they get from the you know their broker Keller Williams
are some of the big names offer a website but they still don’t know how it
works they’re not you know jumping on the leads that come through they’re not
sending in one there same thing with clickfunnels I always
tell people it’s not going to just automatically generate you leads it’s
it’s a page but you get access to it you are in control of that that site and now
you don’t have a web developer who’s in control of it where you can’t make any
changes you can’t make any updates you don’t know how it works like you’re
relying on this person that may or may not even answer sometimes once they get
your money they just take off right so you want to have a site where you’re in
control of the the page you can upload your logo and customize it or you can
hire someone to create it but at least you have the control of the leads right
so here’s the thing you are in real estate you’re actually also not just a
real estate agent you’re a marketer and I want you to understand this sales
process I want you to understand what sales funnels are and how click funnels
is a part of this process because you can create all this great content right
which I want you to create a lot a ton of constant this is how it works you
create a ton of content you could provide goodwill in the marketplace you
become the local expert okay you know a while ago I was I was thinking when I
think of specific areas I think of a person that always shows up they show up
all the time the agent that shows up the most is the one who wins right so the
agent who is spending a ton of money on advertising billboards radio ads all the
traditional ways of marketing your business they’re you know they’re
obviously killing it because they spent a lot of money and for a long period of
time they’re still doing that now the people are starting to get involved in
social media and and marketing themselves online a lot of them are
still afraid to put a lot of their eggs in the social media basket but it
doesn’t cost a lot of money you got a free show here
Facebook here I always tell people I was telling my friend you need to start
doing your facebook lives on your business page not just your personal
page I always actually feel more confident when I see a lot of people
coming in on my my personal page because I have a lot of people they’re you know
they’re they see me there all the time so now you just need to train people you
may not have anybody on your Facebook page right now but what you’re doing is
you’re creating a video that’s gonna live on forever and this video is also
the reason why you put it on your business page is that you can actually
track the people who are watching your video so once someone is watching your
video you can actually track how long people are watching that video and you
can retarget those people with a different video ad or an actual ad and
that’s the power of Facebook and using the advertising you know option so you
want to make sure you start just start playing even though you’re just getting
used to it I had a friend was just not he’s not ready to sell she’s not ready
to sell anything but you’re creating an audience you’re building up you know no
liking trusts and the more people are watching your videos the more that
you’ve warmed up that audience and in you know the next step is to sell them
something you know you want to give goodwill you want to give a lot of value
you wants you Jab Jab right hook like my character my friend Gary Vee always says
which I if you guys want to know I did actually interview him so if you want
you know access to that let me know but it’s if you don’t know who chica Gary
Vaynerchuk is he is someone who is a mentor of mine who’ve created Multi
multi millions of dollars he wants to own the Jets one day and he’s just given
a ton of value he even responds to all of my messages like very quickly on
Twitter on you know social media but anyways the whole point is create tons
of content write content content content provide goodwill and then make offers
and the making the offers could be as simple as telling them to go to a
consult page or an application to work with you
this is where clickfunnels comes in I really love clickfunnels it’s very user
friendly you think simply create a page I offer release agents a ton of
different funnels that you can just simply download into your account and
all you just click a button it’s literally click and you have a
funnel click funnels that’s why the names click funnels so you’re creating
up this process right I want to share with you a little bit of the gaps that
people are missing so in real estate I want you to make sure that you pick a
niche ok you can be a traditional residential realtor but you want to make
sure that you have a specific niche whether it’s people in this specific
area that maybe are in the military right or people who are in this area
that are you know I only work with investors or distressed sellers or
hoarders maybe you would like partner with a cutter expert right and you can
try to generate leads of people or you know you need to transition or maybe
you’re downsizing there’s all kinds of niches in real estate so pick a niche
find a niche that you are ready to serve and then you know show up you know
that’s half the battle guys showing up is half the battle show up create lots
of content and then have one place one funnel way you guys you’re just one
funnel away from making sales and making offers create one page I have a few of
them but that I can offer you but I want you to create one page where you’re
offering something of value whether it’s you know the 10 things that you need to
know to upgrade your home to create more value right it could even be a video it
could be you can go and Google that and like get a checklist but someone’s
already created it you can just simply create a video of you you know repeating
those 10 value steps and that’s what people are gonna get on these the Thank
You page right so you just create an offer
maybe it’s the five questions that you need to ask your real estate agent
before hiring your Realtor and those are questions you already know and you start
answering those questions the next video or on the Thank You page
or the next email that they get right so this is the thing you’re creating a list
you’re building a list you’re warming them up and that’s what click funnels
comes into place you’re still you still gotta send the traffic you got to create
that content and then you’re offering them a place one place that does the
selling for you right we have email series maybe you have emails already
written out there is simply just like hey how can I help you how can I serve
you what questions you have here’s the video of a testimonial of one of my past
clients here’s you know some resources here are some you know do you need your
credit checked or do you need to you know get your credit cleaned up here’s a
friend of mine I did an interview with him you know provide lots of value so
much value that people you know never forget who you are they get they have
your emails I have people who have contacted me a year from a year ago on
emails that I had sent to them about distressed properties and and partnering
and all that stuff for for the flipper I was working with working for so hey you
guys the longer you do this and the longer you’re branding yourself and then
power in the power of that to of not just organic traffic and doing videos
the power is actually putting money against advertising too so if you have
purchased click funnels under my link I am also going to offer my agents a real
estate traffic hacks after you’re done with your 14-day trial you’ve understand
how to set it all up and you go and create your own funnel and you still
have questions I’m going to set up a call with you and we can and I’ll give
you access to my traffic hacks video video trainings and you can implement
more of that stuff too so if you’re interested in my bonuses
and signing up for click funnels you can comment below this video or if
you’re watching this inside of the training group you know you can find the
link below here to setup your coaching call after your 14-day trial I just need
to make sure in check that you purchased under my link first of course but
hopefully you understand now this entire process and this
this this way of selling right you need to also want or checking my notes here
now I only do you want to pick that niche actually want to make sure that I
never don’t miss anything you want to make a list of your your your target
market right so who are they right where who are the competitors in
your market where are your your clients hanging out who else sells to them TV
shows that they watch and who follows that you like who are they following you
know are they watching the HGTV are they you know watching some of the
celebrities in fixing their house or be creative like anything goes there so
make a list of you know of you know your target market things that they like
things like that and those are also really key information that you’re going
to need to do some Facebook Ads okay because you’re wanting if you’re
wanting to do paid ads speaking of the paid ads you’re going to need to know
exactly what your target market is liking what they’re watching what
they’re doing where they’re you know who are they you know engaging was already
so you want to know all that talk you know make that entire list and then
you’re going to want to create some Facebook ads and it can be as simple as
they want to know you know why are houses in your city is selling 10 times
faster than than any other real estate agent and you just have a simple picture
of either a house or you and the team and press like it’s kind of a like ad
right so I’m actually going to have an example of the ad below this video so
that’s that’s a way to build your audience but I also want you to do live
stream videos don’t be afraid to do a live stream on your facebook business
page and that’s kind of been my my whole like path right like that I tell people
that I share with my clients actually you’re getting the training that share
with my clients it’s helped me do a live stream video we’re gonna cut that video
into pieces for Instagram we’re going to put it onto YouTube we’re going to edit
it and so because each different platform has a different way of
you know that you want to create that video right so that’s a little bit
different right so for YouTube you might have a different ending and different
you know add some intros if you want or you can just I simply sometimes just
download this video here and upload it to YouTube but then I take pieces of
that content put it on Instagram a we take a quote that I you know somehow
sometimes I have something profound to say and it comes out and it’s something
really cool that you want to take a quote of that and post it on Instagram
so there’s a lot of tons of ways generate traffic but I just wanted to do
this quick training so that you understand it’s not just a page that’s
gonna generate elites you have to drive traffic you have to either do it
organically or paid and those are some tips and ideas for you at this point I
want to make sure that you get that training and you understand the whole
process and then if you have any questions let me know in the comments or
you know email me but thanks for watching this video and we’ll see you on
the next video much love and aloha