The Science of Brand Bidding

The Science of Brand Bidding

November 7, 2019 0 By Luis Garrison


[MUSIC] Hey everyone, my name is
MJ DePalma with Bing ads, and I’m your webcast host. Brand bidding is something all
businesses should be thinking about, and we’re here to help. In the science of brand
bidding webcasts, we’ll share the results of our
own brand bidding tests and take you through the
step-by-step process on how to replicate a branding bidding
experiment for your own brand. You’ll learn how brand term
bidding statistically impacts SEM and SEL, so we can finally
put to rest the office debate to bid or not to bid on
your own brand terms. So click on the link in
the description below and check out the Science of
Brand Bidding webcast right now. Thanks, and see you next time. [MUSIC]